ARTICLE MAY OFFEND
Is it Real?
Image assumed to be of Jamie Gao[1]
The media hype over the last few weeks has been the death of
the Jamie Gao who was found dead wrapped in a tarpaulin floating off the NSW
coast. One of the most significant media
factors to this story is the fact that several newspapers/electronic mediums
published the image of the deceased and identified the deceased. Such an image
apparently outrageous and explicit. Yet no more graphic than seen in many M
rated television programmes. Is it that the person was once a part of the
community that the visualisation of the deceased is so socially taboo?
Such content is deemed as television. Yet, compared to
Hollywood’s standards, this insignificant and bland photo appears to be drawing
controversy. The ability for the media
to manipulate the perspective of its readers is incredible. What is even more
incredible is the pliability of media. If exposed to an image ignorant of the
circumstances, a situation can be constructed. Yet such the simple image of a
man in a tarpaulin, when rooted within reality is enough to start an
outcry. This is the by-product of
rationalisation[2],
which sees that the information provided visually will be
processed differently to information provided within a fictitious
context.
This is a still from the film Se7en which is accessible to anybody who can type on a keyboard.
There is no warning present on the search engine and the image is freely accessible.
Unlike many other sights which contain much less graphic
imagery, but of actual occurrences which provide disclaimers such as:
☠☠
WARNING! ☠
The stories mentioned on this site are of real deaths
(famous or otherwise), and may contain graphic pics, text
and/or videos. This site is NOT for the squeamish
or Faint of Heart! You have been warned.
The outrage occurring due to the publication of the image of
Gao in such mediums which are access so easily by the mass, mediums also not
associated with imagery of such contexts, was a shock value move on behalf of
the news companies. It has been studied that shock value in mediums such as
news and advertising significantly increases
attention, benefits memory, and positively influences behaviour among affected
people.[3] In regards to presenting
the image and the impact it holds on many people well it is the next step in
the desensitisation of society. In the 1960’s Alfred Hitchcock’s thriller
psycho was refused classification due to its graphic content and was awarded an
X rating, but now it is sold with an M15+ rating.[4] Unfortunately Gao is the
poster child for the next step of media shock value
[1] Mullaney,
A (2014). Wrapped body found floating near Shelly Beach, Cronulla may be
missing student Jamie Gao. Available:Wrapped body found floating near Shelly
Beach, Cronulla may be missing student Jamie Gao. Last Accessed Date:1/6/2014.
[2] Burton,
L; Westin, D & Kowalski, R (2012).Psychology. 3 .Australia: John Wiley
& Sons. 432-434
[3] Dahl,
D. W; Frankenberger, K. D. & Manchanda, R, V, (2003).Does It Pay to Shock?
Reactions to Shocking and Non shocking Advertising Content among University
Students. Journal of Advertising Research. 43(3), 268-280.
[4] Filmsite
(2013). Psycho (1960). Available:http://www.filmsite.org/psyc.html. Last
Accessed Date:1/6/2014.